Notes on turning followers into subscribers.

What we see on creator pages that convert: how to order links, why video earns the tap, and how to read your own numbers without fooling yourself.

Playbooks · 3 min read

Put the paid link first

Most bio pages bury the one link that earns money behind three that don't. Here is how to order a page so the first tap is the one you want.

Craft · 2 min read

A bio page competes with a feed, not with other websites. Motion is the only thing on the page that can win that comparison.

Analytics · 2 min read

Four numbers, what each one can and cannot tell you, and the three mistakes that make creators change a page that was working.